Buzzfeed - Aetna

Expanding their outreach, Aetna, a healthcare system, initiated this mindfulness campaign with animated videos, each illustrating a mindfulness moment within diverse life scenarios. These 10-second videos, customized for Tik-Tok, are designed to advocate for mindfulness in daily life. Whether it's a serene family dinner, cherishing a moment with a partner, or taking a refreshing break at work, Aetna demonstrates how mindfulness fosters tranquility and mental clarity across different situations, ultimately enhancing individuals' overall well-being. Role: Creative Lead Animation by: Fresh Tomato Studio Produced by: Buzzfeed